To improve the quality of life of the youth through effective arts programmes, to contribute meaningful to educational programmes that address the social crisis faced by the youth: through the provision of social and professional support and to be realised as a caring organisation and a good corporate citizen.
The programme aims to create continental awareness on the plight of orphans and the conditions found in various orphanages across Africa.
Using the arts and entertainment as a educational tool to generate a mindset shift towards a sustainable, responsible and productive South Africa.
Mentoring music students through the Artists Retreat Programme, where they learn about how to be a successful, responsible and impactfull contribution to the world.